We measure decision-making, not traffic.

A new analytics layer for understanding

how buyers think, validate, and decide

before engaging sales.

Turn Every Meeting Into Clear, Actionable Notes, Instantly

Used by forward-thinking B2B teams redefining how decisions are measured

VViieeww  MMooddeell

Most analytics measure activity. But decisions happen before conversion.

Make Every
Meeting Count

Decisions are shaped long before conversion.
Across teams, touchpoints,
and signals traditional analytics cannot capture.

Decisions are shaped long before conversion.
Across teams, touchpoints,
and signals traditional analytics cannot capture.

Traffic does not equal understanding. High visits do not mean buyers are aligned, informed, or ready to decide.

Traditional analytics measures exposure. But decisions are formed through interpretation, validation, and internal consensus.

Traffic does not equal understanding. High visits do not mean buyers are aligned, informed, or ready to decide.

Traditional analytics measures exposure. But decisions are formed through interpretation, validation, and internal consensus.

Behavior is not noise. It is signal. When interpreted correctly, it reveals how decisions are forming.

This system translates behavior into decision context—before sales engagement.

Behavior is not noise. It is signal. When interpreted correctly, it reveals how decisions are forming.

This system translates behavior into decision context—before sales engagement.

From tracking visits
to understanding decisions

From tracking visits
to understanding decisions

Move beyond tracking activity.
Understand how decisions form,
align teams faster,
and engage at the right moment.

Turn every meeting into clear summaries, searchable notes, and action-ready insights, all in one seamless workspace.

Legacy Dashboard

Measures activity, but misses intent. What happened is visible. Why it happened is not.

Legacy Dashboard

Measures activity, but misses intent. What happened is visible. Why it happened is not.

Executive Overview

A clear view of decision momentum. Understand where alignment is forming, and where it is breaking.

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Executive Overview

A clear view of decision momentum. Understand where alignment is forming, and where it is breaking.

Summary

Ai

02 Jan

Anwar

+2

01:12:43

  • Sarah and Mark discussed improving the AI meeting assistant’s summarization system. Sarah noted that the current model breaks related ideas into separate highlights, making recaps feel fragmented. Mark explained the summarizer’s current logic and suggested using larger context windows to group related topics. They agreed to implement semantic clustering and link summaries to specific time ranges for better interactivity. Mark also proposed adding topic-based color segments on the transcript timeline.

Ai generated this summary using recording.

Cognitive Funnel

Not a funnel of clicks, but a map of thinking. Track how understanding evolves before decisions are made.

Summary

Ai

02 Jan

Anwar

+2

01:12:43

  • Sarah and Mark discussed improving the AI meeting assistant’s summarization system. Sarah noted that the current model breaks related ideas into separate highlights, making recaps feel fragmented. Mark explained the summarizer’s current logic and suggested using larger context windows to group related topics. They agreed to implement semantic clustering and link summaries to specific time ranges for better interactivity. Mark also proposed adding topic-based color segments on the transcript timeline.

Ai generated this summary using recording.

Cognitive Funnel

Share summaries, comment, and track follow-ups, all in one place.

Sales Ennoblement Signals

Signals of readiness, not noise. Know when to engage, and when to wait.

Sales Ennoblement Signals

End-to-end encryption ensures your conversations stay private and secure.

What becomes visible

What becomes visible

Everything you can rely on our AI to handle — from capturing every word to turning your meetings into clear summaries and actionable insights.

Everything you can rely on our AI to handle — from capturing every word to turning your meetings into clear summaries and actionable insights.

Pre-sales validation

Intent depth

Pre-sales validation

Intent depth

Intent depth

See tasks, owners, and deadlines extracted intelligently from every discussion.

Intent depth

See tasks, owners, and deadlines extracted intelligently from every discussion.

Works Everywhere

Zoom, Google Meet, Teams, offline recordings — the app adapts to your workflow.

Works Everywhere

Zoom, Google Meet, Teams, offline recordings — the app adapts to your workflow.

AI influence layer

Keep everyone synced with consistent summaries, shared notes, and clear follow-ups.

AI influence layer

Keep everyone synced with consistent summaries, shared notes, and clear follow-ups.

Trust formation

A fast, reliable, distraction-free workflow designed specifically for desktop users.

Trust formation

A fast, reliable, distraction-free workflow designed specifically for desktop users.

Multi-stakeholder activity

Your recordings and transcripts stay encrypted, secure, and never used for training.

“This is not a reporting layer.
It is a decision system.”

“This is not a reporting layer.
It is a decision system.”

Real teams rely on our AI to capture every detail, keep everyone aligned, and turn meetings into meaningful outcomes.

Real teams rely on our AI to capture every detail, keep everyone aligned, and turn meetings into meaningful outcomes.

No replacement.
No disruption.
Only a new layer
on top of your decisions.

No replacement.
No disruption.
Only a new layer
on top of your decisions.

This system does not replace your tools.
It sits above them, connecting behavioral signals,
CRM data, and communication layers into a unified decision model.

This system does not replace your tools.
It sits above them, connecting behavioral signals,
CRM data, and communication layers into a unified decision model.

CRM

CRM Systems Salesforce / HubSpot / Dynamics

CRM

CRM Systems Salesforce / HubSpot / Dynamics

Marketing Automation

Marketing Automation Marketo / Pardot / HubSpot

Marketing Automation

Marketing Automation Marketo / Pardot / HubSpot

Analytics

Analytics & Data GA4 / BigQuery / Snowflake

Analytics

Analytics & Data GA4 / BigQuery / Snowflake

Communication

Communication Slack / Microsoft Teams / LINE

Communication

Communication Slack / Microsoft Teams / LINE

Communication

Communication Slack / Microsoft Teams / LINE

Sales Engagement

Sales Engagement Outreach / Salesloft

Sales Engagement

Sales Engagement Outreach / Salesloft

See how decision-making becomes visible.

Every meeting into clear, actionable outcomes

Understand how buyers think, validate, and decide
before they ever speak to sales.

RReeqquueesstt  aacccceessss

SHIRO & Co.

We observe decisions, not just outcomesce.

    © SHIRO & Co.

    SHIRO & Co.

    We observe decisions, not just outcomesce.

      © SHIRO & Co.

      SHIRO & Co.

      We observe decisions, not just outcomesce.

        © SHIRO & Co.